When users search on Facebook for products or services, Facebook gives them business location results based on Facebook Places’ geolocational tool. It gives them all businesses related to their search within a 20-mile radius of the user’s location.
This is a powerful search tool to drive new leads and followers to your page. Setting up a location for your business makes it easier for people to share their experience with your business and direct their friends to you as well.
Business check-ins help you increase visibility on Facebook. If you want to get the most value out of Facebook Places, incentivize people to check in at your business by offering promotions in-store. When a user creates a post on Facebook, they’re presented with the option to add their location. Once they’ve selected a place, they can also include a text post, photos, or tag friends in the post.
How To Setup:
(1) Add Your location to your business page.
This is the first step to setting up your Facebook Places. If you don’t add your physical address, you won’t be found in searches under the Facebook Places section.
(2) Make sure to add “service areas.”
This is important as Facebook allows you to add up to ten neighborhoods, cities, or regions to define your service area. This will make sure you come higher on the list in the search results. Remember, the results are based on how close your physical location is to the user’s location at the time of their search.
For step-by-step instructions on how to edit your location go here: https://www.facebook.com/help/197254963682414